What’s the difference between fraud detection and fraud prevention?

Fraud detection identifies suspicious activity, while fraud prevention involves taking action to block or manage fraudulent conversions.

How does Anura enhance fraud detection in Trackdesk?

Anura provides AI-powered real-time fraud scoring and blocking, integrated seamlessly via redirect or direct tracking.

Can I use fraud detection without Anura?

Yes, Trackdesk’s built-in detection works independently, but Anura adds an extra protection layer.

Where can I learn more about these features?

Find out more here: Anura Integration Guide, Trackdesk Fraud Prevention Overview, Self-Referral Fraud Protection.

Advanced Affiliate Fraud Detection & Prevention to Protect Your Campaigns

Prevent Affiliate Fraud with Top-Tier Detection Features

A built-in fraud engine checks every click and conversion in real time, flagging bot traffic, fabricated conversions, and self-referral as they happen. Each flag names the exact rule that caught it, so you always know why.

13 Detection Rules

Real-Time Flagging

Tunable Thresholds

Self-Referral Protection

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Case Study

What It Catches

Trackdesk watches three layers of your program and flags the patterns that signal fraud: clicks, conversions, and affiliate accounts.

Bot and Invalid Click Traffic

Catches automated non-human clicks: traffic from data-center IPs, crawlers, library bots, and a single IP firing clicks far faster than a user would.

Fabricated Conversions

Catches manufactured conversions: ones that fire too fast after the click, or that carry over suspicion from a click already flagged upstream.

Duplicate Affiliate Accounts

Catches one person running several accounts to game payouts: multiple sign-ups sharing the same registration IP or the same billing details.

Self-Referral Fraud

One of the hardest types to spot is an affiliate driving conversions to themselves. Trackdesk runs three dedicated rules for it. It flags a conversion when:

The buyer's IP matches the affiliate's registered IP

The affiliate's own email appears in the advS parameter or an external click ID

Fraud Detection Built Into Your Workflow

Real-Time, On by Default

The engine checks every click and conversion the moment it lands, from the first touch to the payout. It's on from day one, with no setup to switch on or configure.

Flags Inside Your Existing Reports

Suspicious clicks, conversions, and affiliates are marked in your affiliate list, click and conversion reports. There's no separate fraud dashboard to monitor.

Full Visibility Into Every Flag

Each flag shows the exact rule that triggered it, so you always know why something was marked. No opaque score to take on trust.

Act on Any Flag in One Place

From a flagged item, review the case and approve, block, or ignore it. A visibility toggle lets you show or hide fraud indicators across the platform.

Toggle Any Rule

Turn any detection rule on or off in Settings → Fraud Prevention, so detection matches your vertical and your risk tolerance—relax what's normal for your traffic, tighten what isn't.

Tune the Thresholds

Two rules are adjustable. Flag an IP after a set number of clicks in a set window (default: 4 per 24 hours), and flag conversions that land faster than a set delay after the click (default: 30 seconds).

Revert in One Click

Pushed a rule too far? Restore its default parameters instantly. You can experiment freely without losing your footing.

New Traffic Only

Turning a rule off only affects new traffic. Anything already flagged keeps its flag, so your detection history stays intact.

Frequently Asked Questions

A full set across clicks, conversions, and affiliate accounts, all enabled by default — covering bot and data-center traffic, fabricated conversions, self-referral, and duplicate accounts. The complete list is in the Fraud Prevention guide.